Do you want to increase visibility for your product or service in a way that builds long-term credibility? Are you looking for a collaboration partner who understands sport not only as a visual aesthetic, but as a discipline grounded in knowledge, experience, and communication?
I collaborate with brands and organisations that value expertise, authenticity, and thoughtful storytelling. As a running coach with higher education in sports science and a runner, I offer collaborations that go beyond surface-level promotion. My goal is to help brands connect with an active, health-conscious audience through professional content that is informative, trustworthy, and genuinely relevant.
My collaboration philosophy
Every collaboration I take on is based on genuine interest and shared values. Health, movement, and overall well-being — both physical and mental — are central to my work. I view running and training as holistic practices that develop the whole person, combining endurance, strength, balance, recovery, and mindset.
This is why I enjoy working with brands whose products or services support a sustainable, long-term approach to performance and an active lifestyle. I’m interested in collaborations that educate, inspire, and add real value to the audience — not just visibility.
I believe that sport and athletes can bring important qualities such as well-being, determination, and perspective into businesses and communities. At the same time, clear and effective communication is essential for brands to credibly express these values. My academic background in sports science (Diploma of Higher Education) and media culture and communication (Master of Arts) allows me to combine scientific understanding with strong communication skills. This enables me to create content that is insightful, engaging, and strategically aligned with your brand.
Topics and interests
My main focus areas include:
- Running, strength training, recovery, and sports science
- Health, wellness, and performance
- Coaching, training principles, and long-term development
- Media communication, branding, and storytelling
- Learning, books, and personal development
- Nature, culture, and everyday life through sport
I’m open to new ideas and fields, provided they align with my values and resonate with my audience.
audience
My audience consists of mature, informed, and active runners and endurance sports enthusiasts from around the world. I create content in both English and Finnish through blog articles, social media, and selected collaborations. My followers value depth, education, and honest perspectives on training, health, and performance.
You can learn more about my work on @tuusasports or follow my personal journey on Instagram: @hannasaarinen.
previous collaboration
Other collaboration:
- Bikemap article: How Cycling Can Improve Your Running Performance.
- Ochy article: The Role of Biomechanics in Running: How Proper Technique Enhances Performance and Reduces Injury Risk
- TCK Publishing: Dr Bondanna Zazulak – Master your core book review
- Neil Pasricha – You are awesome book review
- Vantaa marathon website article
Interested in collaborating?
If you’re interested in working together — whether through product collaborations, service partnerships, expert articles, or new creative ideas — I’d be happy to hear from you. Let’s build a collaboration that reflects your values and reaches an audience that truly cares.
Email: info(at)tuusasports.com or fill out the contact form below.